The 5-Step Website Redesign Roadmap

Are you an agency owner? Do you want to make website redesigns easier? We at Digi Hotshot have a simple plan for you. Here's how to do website redesigns faster and better.
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1. Start Smart

Begin with a clear plan:

• Know what the client wants
• Set clear goals
• List must-have features

This helps avoid extra work later. It also makes clients happy from the start.
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2. Work in Stages

Break your redesign projects into manageable chunks:

• Strategy: Set goals, plan sitemaps (we love using Relume for this), and explore visual directions. This phase lays the groundwork for everything that follows.
• Design: Progress from mid-fidelity wireframes to high-fidelity mockups.
• Webflow Development: Set up the CMS, and migrate content. Webflow allows for rapid development and easy client handoff.‍
• Testing: Check how the site works on all devices & browsers.‍
• Launch: Go live with confidence, knowing you've covered all bases.

This makes the big job feel smaller. It's easier to track progress too.
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3. Perfect Your Timeline Management

Time is money in agency work. Here's how to make the most of it:

• Be realistic about task durations. It's better to overestimate slightly than to constantly miss deadlines.
• Build in buffer time. Unexpected client feedback or technical issues are common – be prepared.

This keeps projects on track. Clients will trust you more.
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4. Budget Like a Pro

Smart budgeting is crucial for agency profitability. For each redesign project:

• Account for all costs, including software licenses and any outsourced work.
• Factor in your team's time – it's often the biggest expense and the easiest to underestimate.
• Save 10-15% extra for surprises.

This keeps your agency making money on each job.
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5. Adopt Agile Principles

The best agencies can adapt:

• Check progress often.
• Be ready to change plans if needed.
• Keep all stakeholders – both internal and client-side – in the loop. Clear, consistent communication prevents misunderstandings and keeps projects running smoothly.

This helps solve problems fast.
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Why This Matters

Using this 5-step plan can:

• Help you do more projects
• Make clients happier
• Help your agency make more money

Your method is as important as your work. A good process shows clients you're the best choice.

Want to make your agency better? Start using these steps now. Watch your team work better and clients smile more.