Est. 2019
Est. 2019
Design By
Label Maker
RAREculture is a New York-based art consultancy that curates bespoke art programs for hospitality and commercial spaces worldwide. Their portfolio includes installations at The Spiral NYC, St. Regis Macao, The Joseph Nashville, JW Marriott Nashville, and MGM Springfield, transforming spaces through art that connects brands with culture.
Webflow Development
October 2025
RAREculture's WordPress website no longer reflected their evolution from boutique consultancy to industry leader with an international portfolio. They needed a digital presence that matched the caliber of their work, and gave their team the autonomy to showcase new projects without waiting on technical support.
A component-based Webflow website built through a full WordPress-to-Webflow migration, featuring dynamic portfolio management, mobile-optimized galleries, and automated newsletter-to-subscriber sync via Make.com. RAREculture's team can now add projects, publish blog content, and update imagery independently using pre-built components that maintain visual consistency across the site.
RAREculture now operates with complete marketing autonomy. New project pages launch in hours, not weeks. Newsletter signups flow directly to their Substack subscriber list through Make.com automation. The site reflects who they are today and scales as they grow.
RAREculture has spent years building relationships with the world's most prestigious hospitality brands. From The Spiral in Hudson Yards to St. Regis Macao, their work transforms commercial spaces into cultural experiences. Each project represents months, sometimes years, of curation, artist relationships, and installation expertise.
But their website told a different story. The existing WordPress site didn't showcase the breadth of their portfolio or reflect their position as an industry leader. More critically, every update required technical support. New project? Wait for a developer. Updated imagery? Submit a ticket. Blog post? Manual duplication across platforms.
For a consultancy whose business depends on visual storytelling, this bottleneck was more than frustrating. It was limiting growth.
Label Maker, RAREculture's brand and design partner, had completed a visual refresh. The new designs were ready: sophisticated, gallery-like, befitting a premium art consultancy. But the existing WordPress site couldn't accommodate them, and the team had neither the Webflow expertise nor the bandwidth to build it themselves.
They needed a development partner who could migrate them off WordPress and translate the designs into a system RAREculture could actually own and operate.
Working with Label Maker's designs, we identified three core challenges that would shape the build:
RAREculture's projects aren't uniform. The Spiral features sweeping architectural photography. Sake No Hana requires intimate detail shots. A rigid template would flatten the curatorial precision that defines their work. We needed a system flexible enough to present each project on its own terms, while remaining simple enough for non-technical users to manage.
RAREculture publishes thought leadership through 'InRAREform,' their Substack newsletter. They needed website newsletter signups to sync automatically with their Substack subscriber list, so every lead captured on the site feeds directly into their existing audience.
As an art consultancy, image presentation isn't optional. It's the product. Gallery layouts needed to maintain compositional integrity on desktop and mobile, without awkward cropping that would undermine the work.
Rather than building rigid templates, we architected a component-based system. Five to six reusable modules that could be combined in different configurations, giving RAREculture the flexibility to present each project according to its unique visual requirements while keeping the CMS intuitive.
For the portfolio, we created separate image fields for desktop and mobile hero images. This meant each installation could be framed appropriately for every screen size, with no automated cropping compromising the composition.
For the newsletter, we built a Make.com automation that routes website form submissions directly to RAREculture's Substack subscriber list. Every signup on the site becomes a Substack subscriber automatically. Blog filtering was implemented using Jetboost for seamless category navigation.
Development moved through four phases: style guide and homepage, core pages and templates, integrations and CMS setup, then QA and launch. We coordinated closely with Label Maker throughout, iterating on gallery layouts, refining image cropping, and addressing mobile responsiveness through multiple rounds of collaborative QA.
The WordPress-to-Webflow migration required careful planning. We handled data migration, set up URL redirects to preserve SEO equity, and transitioned DNS from their previous hosting provider to Webflow with zero downtime — the site went live without interruption to their business.
Post-launch, we delivered comprehensive training: a 32-minute video walkthrough covering every aspect of the CMS, plus additional recordings addressing specific questions from the team. The goal wasn't just to hand over a website. It was to ensure RAREculture could confidently manage it themselves.
RAREculture's website now reflects who they are: a premier art consultancy with an international portfolio of landmark installations. But more importantly, they own it.
New projects get added using existing components, no developer required. Newsletter signups sync directly to their Substack subscriber list. Mobile galleries maintain the compositional integrity their work demands.
The bottleneck is gone. RAREculture's team moves at the speed of their business, not the speed of technical support requests.
Label Maker handled client relationships, brand strategy, and all design work in Figma. They managed project coordination, gathered client feedback, and led QA with RAREculture's team.
Our team handled the WordPress-to-Webflow migration, CMS architecture, third-party integrations (Make.com, Substack, Jetboost), and post-launch training.
Development moved through four phases: style guide and homepage, core pages and templates, integrations and CMS setup, then QA and launch. We coordinated closely with Label Maker throughout, iterating on gallery layouts, refining image cropping, and addressing mobile responsiveness through multiple rounds of collaborative QA.
The WordPress-to-Webflow migration required careful planning. We handled data migration, set up URL redirects to preserve SEO equity, and transitioned DNS from their previous hosting provider to Webflow with zero downtime — the site went live without interruption to their business.
Post-launch, we delivered comprehensive training: a 32-minute video walkthrough covering every aspect of the CMS, plus additional recordings addressing specific questions from the team. The goal wasn't just to hand over a website. It was to ensure RAREculture could confidently manage it themselves.
RAREculture's website now reflects who they are: a premier art consultancy with an international portfolio of landmark installations. But more importantly, they own it.
New projects get added using existing components, no developer required. Newsletter signups sync directly to their Substack subscriber list. Mobile galleries maintain the compositional integrity their work demands.
The bottleneck is gone. RAREculture's team moves at the speed of their business, not the speed of technical support requests.
Label Maker handled client relationships, brand strategy, and all design work in Figma. They managed project coordination, gathered client feedback, and led QA with RAREculture's team.
Our team handled the WordPress-to-Webflow migration, CMS architecture, third-party integrations (Make.com, Substack, Jetboost), and post-launch training.
Strategy
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Webflow Development
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Website Re-design
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It was a pleasure working with Parth and his team on our all-new website. The designs came out great, and the final execution was extremely high quality. Would highly recommend his team for any web/design project!
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Erik Pakravan
,
TenOneTen Ventures
Webflow Development
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Website Re-design
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On Going Support
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Parth helped to implement our designs in Webflow in record time. We were on a time crunch because our rebrand efforts before our Series A announcement. Parth worked closely and diligently with our VP of Marketing, lead designer, and QA engineer to get the site built, tested, and vetted before launching it live. I'd highly recommend Parth to any other startup that needs to get a clean, professional site built on a timeline.
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Alexander Whatley
,
Vividly
Book a 30-minute discovery call. We'll discuss how to present your projects with the craft they deserve, automate your content workflow, and give your team full creative control.
Your competitors aren't stuck in developer queues. They're launching campaigns, testing messages, and capturing market share while you're waiting for simple updates.
Eliminate the bottlenecks. Give your marketing team the infrastructure they deserve—fast, autonomous, built to scale.
Book a 30-minute discovery call. We'll discuss your current challenges and show you exactly how we can help.
Your competitors aren't stuck in developer queues. They're launching campaigns, testing messages, and capturing market share while you're waiting for simple updates.
Eliminate the bottlenecks. Give your marketing team the infrastructure they deserve—fast, autonomous, built to scale.
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