Est. 2019
Est. 2019
Last Updated:
April 4, 2026
Parth Gaurav
Founder & CEO
In June 2022, Vividly (then Cresicor) needed a rebrand done in 8 weeks. They'd worked with other Webflow agencies before and it hadn't gone well. We got the call, delivered the rebrand, and have been their Webflow team ever since — 3.5 years, 50+ projects, and counting.
This is the story of that partnership. Not just the launch. The whole thing.
Vividly is a trade promotion management platform for CPG companies. They help brands like Liquid Death, Bulletproof, Perfect Snacks, and Sambazon manage $4.6 billion in trade spend. When we started working together, they were heading into their Series A and needed their web presence to match the company they were becoming.
The timeline was 8 weeks. The scope was a full rebrand sprint — homepage with scroll animations, product pages for Trade Promotion, Forecasting, and Deductions, a blog with CMS filtering, a careers page with Greenhouse integration, case study templates, and HubSpot forms.
We launched in September 2022.
Alexander Whatley, Vividly's CEO, put it this way:
"It was an absolute pleasure working with Parth on the rebranded website for Vividly. We had worked with other Webflow agencies previously and none of them offered the attention and expertise that he and the Digi Hotshot team brought to our project."
Zach Norton, their Lead Product Designer, added:
"Parth helped to implement our designs in Webflow in record time. We were on a time crunch because our rebrand efforts before our Series A announcement. Parth worked closely and diligently with our VP of Marketing, lead designer, and QA engineer to get the site built, tested, and vetted before launching it live."
Most agency relationships end after launch. Ours with Vividly didn't. After the rebrand went live, we became their embedded Webflow team. The work splits into two phases.
The initial sprint covered:
Once the foundation was solid, the work shifted to growth. Over the next three years, we've shipped:
And campaign pages: the "Ultimate Mixtape" page, the 2026 Trade Promotion Success Guide, the Transcend AI product page, Trade Shield, Security Overview, and a Tariff Survival Guide.
And the result Alexander called out specifically: "Ever since go-live, we've been seeing marked spikes in traffic and our inbound marketing initiatives are starting to bring in more leads than we ever saw on our previous site."
Our standard turnaround with Vividly is 2–3 days. Not 2–3 weeks. When their marketing team has a campaign idea on Monday, they need it live by Wednesday. That pace only works because we've built a component-based system in Webflow that lets us move fast without breaking things.
We built Vividly's Webflow setup so their marketing team — not us — can update content, swap images, adjust copy, and publish blog posts without filing a ticket. The CMS architecture gives them autonomy.
Vividly went from Series A to Series B during our partnership. They went from a startup finding product-market fit to a company with $4.6 billion in managed trade spend and 2,500+ users. The website had to evolve with them. That meant 4 homepage redesigns, not because the first one was wrong, but because the company kept outgrowing its own messaging.
We work directly with Vividly's VP of Marketing, lead designer, and QA engineer. We're in their Slack. We join their planning calls when it makes sense.
Week 1–2: Discovery and design alignment. We worked with Zach Norton (Lead Product Designer) to understand the new brand system and translate it into Webflow-ready components.
Week 3–5: Build phase. Homepage with custom GSAP scroll animations, product pages, blog CMS setup, and the HubSpot integration for lead capture.
Week 6–7: QA and iteration. Parth worked directly with their VP of Marketing, lead designer, and QA engineer. Last-minute changes happened — but the component system meant most changes were quick swaps, not rebuilds.
Week 8: Launch prep and go-live. September 2022.
That 8-week sprint produced a site that was solid enough to support 50+ projects over the next 3.5 years.
Digi Hotshot has been Vividly's Webflow development partner since June 2022 — over 3.5 years. The partnership started with an 8-week rebrand sprint and has continued through 50+ major projects including 4 homepage redesigns, campaign pages, and 62 platform enhancements in 2024 alone.
After the Webflow rebrand launched in September 2022, Vividly's CEO reported marked spikes in traffic and inbound marketing initiatives bringing more leads than ever before. The company went on to raise $63M+ total (including a $30M Series B), grow to 2,500+ users, and manage $4.6 billion in trade spend.
Vividly is a trade promotion management platform for CPG (consumer packaged goods) companies. They help brands manage trade spend, forecasting, and deductions. Their clients include Liquid Death, Bulletproof, Perfect Snacks, and Sambazon, with $4.6 billion in managed trade spend.
Digi Hotshot maintains a 2-3 day turnaround for Vividly projects. This speed is possible because of a component-based Webflow system built during the initial partnership, which allows rapid iteration without rebuilding from scratch each time.
If you're a SaaS company scaling through Series A to B and your website can't keep up, we've done this before. Let's talk.
Last Updated:
April 4, 2026
Book a 30-minute discovery call. We'll discuss your current challenges and show you exactly how we can help.
Your competitors aren't stuck in developer queues. They're launching campaigns, testing messages, and capturing market share while you're waiting for simple updates.
Eliminate the bottlenecks. Give your marketing team the infrastructure they deserve—fast, autonomous, built to scale.
