Est. 2019
Est. 2019
Design By
Label Maker
HOL Health Club is a whole-food protein bar brand founded by former investment bankers who pivoted to wellness, making bars with real ingredients, no artificial sugars, and no preservatives. With a product launch approaching fast and investor momentum building, they needed to go from zero to fully operational e-commerce in weeks, not months.
Webflow Development
September 2025
HOL Health Club was launching a new whole-food protein bar brand and needed to move fast. With investor buzz building and a product launch on the horizon, they couldn't afford to wait months for a website. They needed to capture leads immediately, then scale into a full e-commerce experience that could handle product sales, merchandise, and future growth.
A two-phase Webflow development that delivered a high-converting coming soon page in under one week, followed by a complete e-commerce website with Shopify integration, custom animations, and CMS-powered content. All within 8 weeks.
HOL launched with a digital infrastructure built for scale. Email capture began immediately, product sales went live on schedule, and the marketing team gained full control over content updates and page creation. No developer bottlenecks.
HOL Health Club isn't your typical protein bar company. Founded by former investment bankers who pivoted to wellness, they set out to create whole-food protein bars that actually taste good. Made with real ingredients, no artificial sugars, no preservatives.
But great products don't sell themselves. HOL needed a digital presence that matched their ambition: a website that could capture early interest, convert visitors into customers, and scale as the product line grew. They partnered with Label Maker, a design agency, to create the brand's visual identity and website design.
Label Maker brought the creative vision. Now they needed a Webflow development partner who could execute at speed without compromising quality. Someone who could turn beautiful designs into a fully functional e-commerce experience.
Time was the enemy. HOL's product launch was approaching fast, and every day without a landing page meant missed opportunities to build their audience. They couldn't wait for a traditional 3-6 month website project.
The stakes were clear: launch a coming soon page within one week to start capturing emails immediately, then deliver a complete e-commerce site by early summer. Miss those windows, and HOL would lose momentum at the most critical moment — their market debut.
Label Maker reached out to us. They'd worked with us before and knew we could move fast. The question was: could we deliver at this pace while handling the technical complexity the project demanded?
This wasn't a simple build. The project came with real technical challenges that required problem-solving, not just execution:
The Sticker Animation Challenge: The design called for a custom sticker animation with realistic paper-folding effects, a signature brand element that needed to feel organic and playful. This required proper vector files with mesh capability, not just masked images. We collaborated through multiple iterations with Label Maker's design team to get the files structured correctly for After Effects animation, including backface rendering and light/shadow effects.
The Shopify Integration Problem: Standard Shopify Buy Buttons wouldn't work. The design demanded custom cart functionality: a basket in the navigation, custom product cards, and variant selection that felt native to the Webflow experience. After evaluating the limitations, we proposed Shopyflow as a better solution, giving HOL full control over product display while maintaining Shopify's robust backend for inventory and checkout.
The Two-Phase Timeline: Phase 1 had to launch in under a week. Phase 2 needed to deliver a complete site with pages for Shop, Merch, Our Story, Press, and Product Details, all with responsive design and CMS integration. The timeline left no room for miscommunication or delays.
We structured the project for maximum velocity without sacrificing quality.
Phase 1: The coming soon page launched on schedule with Klaviyo integration for email capture, the custom sticker animation, optimized form interactions, and full responsive design. Email collection began immediately.
Phase 2: We moved into full site development with a clear division of responsibilities. Label Maker owned design (Figma files, brand assets, motion direction, client approvals). We owned development (Webflow build, Shopyflow integration, CMS architecture, QA, performance optimization). Communication flowed through a dedicated Slack channel with real-time Figma collaboration and a shared bug tracker.
The Shopyflow integration unlocked everything the design required:
No project this fast moves without friction. We navigated last-minute design changes, mobile QA iterations, and scope additions, including a Press page with CMS-powered article templates that wasn't in the original plan.
The collaboration model made this possible. Label Maker handled client communication and design decisions. We handled technical execution. When issues surfaced — inventory sync questions, checkout testing, product page layouts — we solved them in real-time through daily Slack updates and Loom videos. No waiting, no bottlenecks.
The final push included comprehensive QA across all devices, meta description setup, schema configuration, and team training documentation. HOL's marketing team walked away with full autonomy over their content.
HOL Health Club launched with exactly what they needed: a digital foundation built for growth.
No project this fast moves without friction. We navigated last-minute design changes, mobile QA iterations, and scope additions, including a Press page with CMS-powered article templates that wasn't in the original plan.
The collaboration model made this possible. Label Maker handled client communication and design decisions. We handled technical execution. When issues surfaced — inventory sync questions, checkout testing, product page layouts — we solved them in real-time through daily Slack updates and Loom videos. No waiting, no bottlenecks.
The final push included comprehensive QA across all devices, meta description setup, schema configuration, and team training documentation. HOL's marketing team walked away with full autonomy over their content.
HOL Health Club launched with exactly what they needed: a digital foundation built for growth.
Strategy
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Webflow Development
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Website Re-design
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It was a pleasure working with Parth and his team on our all-new website. The designs came out great, and the final execution was extremely high quality. Would highly recommend his team for any web/design project!
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Erik Pakravan
,
TenOneTen Ventures
Webflow Development
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Website Re-design
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On Going Support
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Parth helped to implement our designs in Webflow in record time. We were on a time crunch because our rebrand efforts before our Series A announcement. Parth worked closely and diligently with our VP of Marketing, lead designer, and QA engineer to get the site built, tested, and vetted before launching it live. I'd highly recommend Parth to any other startup that needs to get a clean, professional site built on a timeline.
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Alexander Whatley
,
Vividly
Book a 30-minute discovery call. We'll discuss how to go from concept to conversion fast, integrate your e-commerce seamlessly, and give your marketing team full control.
Your competitors aren't stuck in developer queues. They're launching campaigns, testing messages, and capturing market share while you're waiting for simple updates.
Eliminate the bottlenecks. Give your marketing team the infrastructure they deserve—fast, autonomous, built to scale.
Book a 30-minute discovery call. We'll discuss your current challenges and show you exactly how we can help.
Your competitors aren't stuck in developer queues. They're launching campaigns, testing messages, and capturing market share while you're waiting for simple updates.
Eliminate the bottlenecks. Give your marketing team the infrastructure they deserve—fast, autonomous, built to scale.
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