Est. 2019
Est. 2019
Last Updated:
April 2, 2026
Parth Gaurav
Founder & CEO
Webflow pricing starts at $0 for a free Starter plan and ranges up to custom Enterprise pricing, with most B2B companies paying between $23 and $58 per month in platform costs (annual billing) for their site plan and workspace combined. The platform uses two separate pricing layers — Site Plans and Workspace Plans — billed independently.
That two-layer structure is where the confusion starts. Webflow's pricing page shows you plan grids, but it doesn't show what you'll actually spend once you factor in add-ons, integration costs, and the gaps between what's included and what most companies need. We've built 50+ Webflow projects since 2019 — from $14/month Basic sites to Enterprise builds for companies like Sisu Clinic (25+ locations, 4 countries). This is the cost breakdown we wish someone had written when we started.
Pricing verified against Webflow's official pricing page as of April 2026.
Site Plans control what your published website can do — custom domain, CMS access, bandwidth, form submissions, and traffic limits. Every live Webflow site needs its own Site Plan.
General Site Plans (Annual Billing):
Note: Webflow removed enforced monthly visit limits on standard plans as of 2024. Traffic is handled by AWS + Fastly CDN infrastructure.
Which plan do most companies pick? In our experience across 50+ builds: B2B startups with a blog and resource library land on CMS ($23/mo). Companies running larger content operations go Business ($39/mo) for the 10,000 CMS item cap. The Basic plan ($14/mo) works for simple brochure sites with 5-10 pages and no blog.
The 2% transaction fee on the Standard plan adds up quickly. A store doing $10,000/month in sales pays $200/month in Webflow fees alone — on top of Stripe's 2.9% + $0.30 per transaction. Most serious e-commerce operations need Plus at minimum.
Workspace Plans control collaboration — how many people can edit, staging environments, code export, and client billing. You pay one Workspace Plan regardless of how many sites you manage.
For In-House Teams (Annual Billing):
For Freelancers and Agencies (Annual Billing):
We run the Agency workspace. It lets us build unlimited staging sites and transfer them to clients when they go live — we've done this for all 50+ of our projects.
So the real minimum cost for a live business site: CMS Plan ($23/mo) + Core Workspace ($19/mo) = $42/month before any add-ons. Monthly billing runs 20-30% higher across all plans.
This is the section most pricing guides skip. The plan prices above are your starting point, not your total.
Webflow doesn't sell domains. You'll buy yours from Cloudflare, Namecheap, or a similar registrar. Not expensive, but it's a separate account and a separate bill.
Basic gives you 500 submissions/month. CMS gives you 1,000. Business gives you 2,500. If you're running lead generation campaigns or high-traffic landing pages, you can hit these caps. When you do, form submissions stop working until the next billing cycle.
The workaround: embed a third-party form tool like Typeform, Jotform, or HubSpot forms. That's an additional $25-100/month depending on the tool.
This one catches companies off guard. CMS items include everything — blog posts, team members, case studies, job listings, testimonials, FAQ entries, integration listings, and any other collection you create. They all count toward the same cap.
A SaaS company with 200 blog posts, 50 team members, 30 case studies, 40 integrations, 100 FAQ entries, and 50 job listings is already at 470 items. That's fine on the CMS plan today. But content-heavy companies approach the 2,000 limit within 18-24 months.
Multi-language sites require Webflow's Localization add-on, priced based on the number of locales. A site supporting 3 languages adds $9-29/month depending on your base plan. Companies expanding into European or Asian markets need to budget for this from day one.
Webflow doesn't have a plugin library like WordPress. Common integrations and what they typically cost:
A funded startup running Webflow with HubSpot, advanced filtering, and membership typically spends $50-150/month on integrations alone.
Sites need ongoing attention — form bugs, broken links, CMS updates, new pages, performance monitoring. If your team doesn't manage this in-house, you'll need a retainer.
Our retainers run $3,760/month (20 hours) or $8,000/month (50 hours). Industry-wide, retainers range from $500-5,000/month depending on scope. One-off project builds (new sites from scratch) start around $10,000.
This is our most common client profile. Column Tax, Atakama, and Proper Finance all started around this level.
Our client Sisu Clinic fits here — 85+ pages, 30+ CMS collections, 4 Webflow projects, Webflow Enterprise, 25+ locations across 4 countries.
Year 1: Webflow is typically more expensive upfront. A custom WordPress build runs $5,000–$15,000 with hosting at $30–$100/month. A quality Webflow build runs $15,000–$40,000 with hosting at $23–$60/month. The difference is you're getting custom design and development, not a theme with modifications.
Years 2-3: Webflow starts winning on total cost. WordPress sites accumulate expenses — plugin licenses ($500–$2,000/year), security monitoring ($100–$300/year), developer time for updates and emergency fixes ($2,000–$5,000/year), hosting upgrades as traffic grows. Webflow sites need minimal ongoing maintenance because there are no plugins to patch and hosting scales automatically.
Over a 3-year period, a funded startup typically spends less on Webflow than WordPress when you include all maintenance, security, and developer costs. We've seen this pattern across 14+ WordPress-to-Webflow migrations — the main driver behind most switches is teams getting tired of the ongoing WordPress maintenance burden.
Webflow Site Plans range from $0 (Starter) to $39/month (Business) for general sites on annual billing. E-commerce plans run $29-212/month. You also need a Workspace Plan ($0-49/month). Real-world monthly spend including integrations is typically $80-150/month for most funded startups.
Upfront, yes — Webflow builds cost more because you're getting custom design, not a theme. Over 2-3 years, Webflow typically costs less when you include WordPress plugin licenses, security patches, hosting upgrades, and developer time. The breakeven is usually around month 12-18.
Site Plans are per website and control published-site features (custom domain, CMS, bandwidth). Workspace Plans are per team and control collaboration features (staging, seats, permissions). You need both. A company running one CMS site with a Core workspace pays $23 + $19 = $42/month minimum on annual billing.
Only on the Standard e-commerce plan — 2% per transaction on top of your payment processor's fees. Plus and Advanced plans have zero Webflow transaction fees. You'll still pay Stripe or PayPal processing fees (typically 2.9% + $0.30) regardless of plan.
Yes. The free Starter plan lets you build on a webflow.io subdomain. Upgrade to a paid Site Plan when you're ready to connect a custom domain. Your work carries over — no rebuilding needed.
Free/Starter: 50 items. CMS Plan: 2,000 items. Business: up to 20,000 items. Enterprise: custom. CMS items include everything in your collections — blog posts, team members, case studies, job listings, and any other structured content. They all count toward the same cap.
Custom Webflow builds range from $3,000 for simple brochure sites to $100,000+ for Enterprise-level projects. Boutique agencies typically start at $10,000-$25,000. Ongoing retainers for maintenance and updates range from $500-8,000/month depending on scope.
Enterprise makes sense for companies needing SOC 2 compliance, SSO, custom SLAs, and CMS item limits beyond 20,000. Pricing is custom — you'll need to talk to Webflow's sales team.
Last Updated:
April 2, 2026
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