Already on Webflow and Still Not Converting: What We Changed for Atakama

Quick answer: Atakama was already on Webflow and still wasn't generating pipeline. We didn't move them off the platform. We ran a strategy session, rebuilt the content architecture, and made their multifactor-encryption product concrete for a skeptical buyer. When a technical site underperforms, the bottleneck is usually messaging and structure, not the tool.

By Parth Gaurav, Founder & CEO, Digi Hotshot. Last updated: July 4, 2026.

When Atakama came to us, they were already on Webflow. That's usually the part people expect me to fix first — swap the platform, ship a faster site, call it a win. But the platform wasn't the problem. The site was hard for their team to manage, and worse, it didn't explain what Atakama actually did in a way a security buyer could grasp in ten seconds. That's a strategy gap, not a tooling gap. So we didn't replatform anyone. We rebuilt the thinking underneath.

Atakama is a cybersecurity firm. Their product is multifactor encryption plus managed browser security for enterprises and MSPs. The company has raised more than $38M, once closed a $6.4M WeFunder round in five days, and is going after the $329B managed service provider market. So this wasn't a company short on traction. They had the funding and the story. The website just wasn't carrying it.

Already on Webflow, still not converting

Most people assume an underperforming site means the wrong platform. Sometimes it does. More often the platform is fine and the site is failing for reasons that have nothing to do with the CMS.

Atakama's previous site was a good example. It was on Webflow already, so this was a Webflow-to-Webflow redesign, not a migration. The problems were structural. The site was hard to manage day to day, so the marketing team couldn't move fast. And it failed to capture the value prop — the actual reason a CISO or an MSP should care about multifactor encryption over the dozen other things on their plate. You can put that on the best platform in the world and it still won't convert, because the words and the architecture are doing the wrong job.

Why a security product is so easy to describe badly

Encryption is invisible. That's the whole challenge. Nobody sees it working. The buyer is technical, skeptical, and has been pitched "military-grade security" by every vendor in the category. So a security site has two hard jobs at once: explain a complex mechanism clearly, and earn trust from someone whose default setting is doubt.

Skip the strategy work and a site usually fails one of two ways. It goes so abstract nobody can tell what the product does, or so deep into the tech that only an engineer follows it and the economic buyer bounces. Atakama's message needed the middle: concrete enough that a skeptical buyer understood the mechanism, plain enough that a non-engineer stakeholder got why it mattered. That's a messaging problem you solve before you open the Designer, not after.

What we actually changed

The work was strategy-first, in that order on purpose:

• Website strategy session — Before any design, we got clear on the audience, the value prop, and how to make an invisible product concrete — the step the old site had skipped.
• Mid-fidelity wireframing — Structure and message locked in grayscale, so we argued about the argument, not the colors.
• Visual design — Typography, color, and brand built to read as credible to a security buyer, not flashy.
• Webflow development and CMS — Rebuilt with a CMS structure the marketing team could run without a developer in the loop.
• HubSpot integration and blog rebranding — Wired into their HubSpot setup and rebranded the HubSpot blog to match, so content and forms lived in one system.
• SEO and ongoing support — On-page SEO through the rebuild, plus support after launch.

The site launched in December 2022. The results Atakama reports are qualitative, so I'll keep them honest: better UX, higher-quality lead generation, higher conversion rates, and stronger customer engagement. No headline percentage to wave around — but the site started doing the job the old one couldn't.

Their CMO, Stephanie Weagle, scored the partnership 5 out of 5 and called us "an extension of their marketing team." That matters more to me than a conversion stat — it means their team can keep running and growing the site on their own.

If you're on a good platform and still not converting

The lesson applies well beyond Atakama. Platform isn't performance. Being on Webflow — or any capable platform — doesn't generate pipeline on its own. If you're a technical or security company on a solid stack and the site still isn't pulling its weight, the bottleneck is almost always strategy and messaging clarity, not the tool

The fix isn't another replatform. It's going back to the questions the site never answered: who exactly is this for, what does the product do in plain terms, and why should a skeptical buyer trust it. Get those right, then build. We've written more about what enterprise buyers see first oenn deep-tech marketing sites, and cybersecurity is the hardest version of that problem — which is exactly why we pulled it apart in our deep dive on why cybersecurity sites are the hardest B2B websites to get right

‍Frequently asked questions

Atakama was already on Webflow — why rebuild instead of replatform?

Because the platform wasn't the problem. The old site was hard for their team to manage and didn't capture the value prop. Those are strategy and structure issues, and moving to a different tool wouldn't have fixed either. So we did a Webflow-to-Webflow redesign — same platform, completely different thinking underneath.

What actually causes a technical site to underperform if the platform is fine?

Usually messaging and content architecture. The site goes either too abstract or too deep, and the pages aren't structured around what the buyer needs to decide. Those are strategy problems you solve before design, not CMS problems.

How do you make an invisible security product concrete on a website?

You start with a strategy session, not a wireframe. The goal is to explain the mechanism plainly enough that a skeptical, technical buyer gets it, while keeping it accessible for the non-engineer stakeholders who also weigh in. For Atakama's multifactor encryption, that clarity was the whole game.

Why integrate HubSpot if the site is already on Webflow?

Because the two do different jobs. Webflow runs the site and the marketing team's day-to-day publishing; HubSpot runs the forms, contacts, and pipeline. We connected them and rebranded the HubSpot blog to match, so content and lead capture lived in one system. We've written more on when a marketing team outgrows HubSpot CMS and where each tool fits.

How long did the Atakama project take?

It ran full-service — strategy, wireframing, visual design, Webflow development and CMS, HubSpot integration, SEO, and ongoing support — and launched in December 2022. Timeline always depends on scope. A free audit is the fastest way to get a read on yours.

If you're on Webflow and the site still isn't generating pipeline, the problem is usually findable in an afternoon. We'll do a free audit and tell you where the strategy and messaging are leaking — no pitch attached. Cost always depends on scope, so we start there, not with a number.

Read the full Atakama case study →